Blog

AĀRTHAI – A SUMMER SOJOURN

For the first time, AMPM’s inspiration comes from the land of majestic palaces, rugged forts, golden sand and a scorching sun. We bring Rajasthan to life through the panoramic lens of Aārthai. A name coined by us, it is the culmination of two words – ‘art’ a recurring source of inspiration and ‘athai,’ a Marwari origin word meaning ‘here’. Aārthai simply means ‘art lies here’. Our offering takes cues from the vibrant artistic ...

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AMPM X THE HANDLOOM SCHOOL

“To make a conscious choice is the most meaningful contribution one can make towards the future of fashion but more importantly, towards the livelihood of the young weavers. Be it production practices, consumption patterns or encouraging our consumers, every small change in the right direction is a great shift towards a conscious and responsible future.” At AMPM, we believe in empowering the people at the grassroot level. Textile communities form the ...

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Revisiting Kenza, Redefining Versatility

If you think the idea to build a conscious wardrobe is daunting, think again. Dressing sustainably can be an exciting adventure, one where a creative exploration of style takes on a more kind approach. The way forward is to embrace longevity and invest in versatile pieces. Browse through our picks of signature must-haves from Kenza and the ingenious ways of styling them.    A tailored throw crafted in organza with singular floral ...

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A JOURNEY THROUGH TIME – THE YEAR GONE BY

There is something about the spirit of holidays, about sitting by the fire and reminiscing of moments gone by. The year, that seemed just a day short of a century, was unprecedented in many ways. We were challenged and faced a new reality. And as the world caught itself in the eye of the storm, we learned to lean on each other. Co-existence became physically spaced out but infinitely more ...

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ZAHIA – THE MAKING OF

“Everything you can imagine is real.” ― Pablo Picasso And when the spirit of that imagination becomes one with the hand, art is born. Zāhia is an artistic endeavour, an attempt to capture the essence of a day spent in Morocco. It is inspired by Palais de la Zāhia, home to the ’60s fashion icon Talitha Getty. The Mediterranean architecture played muse as we pursued a fantasy of sorts. Zāhia transcends reality ...

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A WINTER DEFINING WARDROBE

The cold has started to sink in and a nip in the air can only be zhuzhed up with an eclectic wardrobe. With Zāhia, we bring you key versatile pieces for a modern wardrobe. Artistic overlayers, vibrant separates and luxe details for a new winter. Make a statement, effortlessly.  “Transition” is the word of the season. From your morning matcha at a quaint cafe to the evening glass of wine, we ...

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THE WHISPER OF A NEW WINTER

We found stillness, as the winter sun crooned a tune over fallen autumn leaves. A monochromatic retelling of a soulful evening, spent walking by the Mediterranean boulevards. Zāhia takes on a journey of elegant abstraction. We continue to be led by an artistic feeling, a quaint departure from reality. Through glimmering fountains and pavilions, we find ourselves drenched in a new kind of joy – that tastes just like an ...

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UNVEILING AMPM X LAOB

Imbibing the understated spirit of the season, siblings Shereen and Trishala Sikka of Love & Other Bugs turn a new page of festive luxury with AMPM.  Embodying the totems of modern beauty, the dynamic duo is a reflection of the quintessential AMPM style – effortless, confident and substantial. Depictive of transcending imaginary realms, the sisters seamlessly transition from intimate day gatherings to evening soirées in AMPM.  Discover Zahia here or at an ...

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A NEW DIWALI

“Most of my Diwalis during childhood, were celebrated at our home back in Kanpur. It being our main festival of the year, Diwali was celebrated with a lot of passion, vigour and excitement. For me, it was always about the smaller details, like going to buy the Laxmi and Ganesh idols or some form of silver and gold on Dhanteras, always after the pooja of the Diyas. It was about ...

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MEKNES – TURNING A FESTIVE PAGE

Stretched Moroccan afternoons with musky purpling grapes, vivacious and giving. Wild burgundy, intense fuchsias and crimsons accompanied by currents of bordeaux – this festive season luxury takes the form of a hue. It is not often that a colour transports you. Almost immediately. To the hallways at Palais de la Zāhia, oh so gently. Through glimmering fountains and pavilions, you find yourself drenched in a new kind of joy – that ...

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