“Over nearly two decades, I and AMPM through me, have sincerely tried to engage our audience in a conversation about ‘less is more’. In the years that I was growing up, Indians as a community lived by certain simple values. We were not consumerists by nature, at least not in the way we are expected to be today. Neither were we callous in our consumption, buying solely because we can or ...
Read MoreSpring is in the air and our rendezvous with colours begins a new journey. Aārthai takes a modern and artistic take on the quintessential spirit of Rajasthan. A sense of serenity prevails in the hues of this season. Ivories, purples and signature tans weave a story of quiet indulgence. Pristine ivory highlights the asymmetry in the prints and silhouettes. A sentiment of space and restraint makes way for luxe gold embossed ...
Read MoreStretched summer afternoons with a striking sun, vivacious and bright. Pristine ivory, celeste blues and tans accompanied by a searing cup of coffee, while working from home. This season, summer staples take on a new meaning. A wardrobe that truly prepares you to be comfortable for the season. Deft drapes and soft volumes, crafted in linen to become ideal transitional pieces, from lounge to the work desk. Our crop tops in ...
Read MoreFor the first time, AMPM’s inspiration comes from the land of majestic palaces, rugged forts, golden sand and a scorching sun. We bring Rajasthan to life through the panoramic lens of Aārthai. A name coined by us, it is the culmination of two words – ‘art’ a recurring source of inspiration and ‘athai,’ a Marwari origin word meaning ‘here’. Aārthai simply means ‘art lies here’. Our offering takes cues from the vibrant artistic ...
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