TO PROTECT THE ENVIRONMENT : CONSCIOUS CONSUMPTION

“Over nearly two decades, I and AMPM through me, have sincerely tried to engage our audience in  a conversation about ‘less is more’.   In the years that I was growing up, Indians as a community lived by certain simple values. We were  not consumerists by nature, at least not in the way we are expected to be today. Neither were we  callous in our consumption, buying solely because we can or ...

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THE HUES OF SUMMER – AĀRTHAI

Spring is in the air and our rendezvous with colours begins a new journey. Aārthai takes a modern and artistic take on the quintessential spirit of Rajasthan. A sense of serenity prevails in the hues of this season. Ivories, purples and signature tans weave a story of quiet indulgence. Pristine ivory highlights the asymmetry in the prints and silhouettes. A sentiment of space and restraint makes way for luxe gold embossed ...

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art-i-culate | stories of art and inspiration

An extension of our creative director, Priyanka Modi’s vision, art-i-culate germinates from the hope to create a dialogue; one that never ends, one that is ever flowing. ” Art, in every form, has been the core of my inspiration. Usually, there is a moment you would remember that would signify the start of a significant relationship, but I don’t particularly remember when this one seeped into my life and became so intimate. In my ...

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The summer essentials : Lounge Linens | Curation from aārthai

Stretched summer afternoons with a striking sun, vivacious and bright. Pristine ivory, celeste blues and tans accompanied by a searing cup of coffee, while working from home. This season, summer staples take on a new meaning. A wardrobe that truly prepares you to be comfortable for the season.  Deft drapes and soft volumes, crafted in linen to become ideal transitional pieces, from lounge to the work desk. Our crop tops in ...

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AMPM X THE HANDLOOM SCHOOL

“To make a conscious choice is the most meaningful contribution one can make towards the future of fashion but more importantly, towards the livelihood of the young weavers. Be it production practices, consumption patterns or encouraging our consumers, every small change in the right direction is a great shift towards a conscious and responsible future.” At AMPM, we believe in empowering the people at the grassroot level. Textile communities form the ...

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A JOURNEY THROUGH TIME – THE YEAR GONE BY

There is something about the spirit of holidays, about sitting by the fire and reminiscing of moments gone by. The year, that seemed just a day short of a century, was unprecedented in many ways. We were challenged and faced a new reality. And as the world caught itself in the eye of the storm, we learned to lean on each other. Co-existence became physically spaced out but infinitely more ...

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ZAHIA – THE MAKING OF

“Everything you can imagine is real.” ― Pablo Picasso And when the spirit of that imagination becomes one with the hand, art is born. Zāhia is an artistic endeavour, an attempt to capture the essence of a day spent in Morocco. It is inspired by Palais de la Zāhia, home to the ’60s fashion icon Talitha Getty. The Mediterranean architecture played muse as we pursued a fantasy of sorts. Zāhia transcends reality ...

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THE WHISPER OF A NEW WINTER

We found stillness, as the winter sun crooned a tune over fallen autumn leaves. A monochromatic retelling of a soulful evening, spent walking by the Mediterranean boulevards. Zāhia takes on a journey of elegant abstraction. We continue to be led by an artistic feeling, a quaint departure from reality. Through glimmering fountains and pavilions, we find ourselves drenched in a new kind of joy – that tastes just like an ...

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UNVEILING AMPM X LAOB

Imbibing the understated spirit of the season, siblings Shereen and Trishala Sikka of Love & Other Bugs turn a new page of festive luxury with AMPM.  Embodying the totems of modern beauty, the dynamic duo is a reflection of the quintessential AMPM style – effortless, confident and substantial. Depictive of transcending imaginary realms, the sisters seamlessly transition from intimate day gatherings to evening soirées in AMPM.  Discover Zahia here or at an ...

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MEKNES – TURNING A FESTIVE PAGE

Stretched Moroccan afternoons with musky purpling grapes, vivacious and giving. Wild burgundy, intense fuchsias and crimsons accompanied by currents of bordeaux – this festive season luxury takes the form of a hue. It is not often that a colour transports you. Almost immediately. To the hallways at Palais de la Zāhia, oh so gently. Through glimmering fountains and pavilions, you find yourself drenched in a new kind of joy – that ...

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A MOROCCAN MEMOIR

Through the netted roof, we saw stars in the Moroccan sky. The story of Kenza has been an adventure of style. It will take a surreal turn as we find ourselves in the middle of festivities – mystic luxe, if you may. However, this transition gets a rose-tinted update as we bring to you our favourite silhouettes in the striking crimson hue. We carry a book along, take pictures and write journals ...

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AMPM Colour Story: Warm Tan

Tan is such a versatile shade and still so unexplored. It can work as a neutral or can add colour to your look depending on how you style it. For our spring/summer collection, we decided to switch things up by introducing tan, which is essentially the classier version of brown. It’s cool, contemporary and the colour finds rendition into every element of our lives including our sun-tanned skin and those ...

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