“Over nearly two decades, I and AMPM through me, have sincerely tried to engage our audience in a conversation about ‘less is more’. In the years that I was growing up, Indians as a community lived by certain simple values. We were not consumerists by nature, at least not in the way we are expected to be today. Neither were we callous in our consumption, buying solely because we can or ...
Read MoreSpring is in the air and our rendezvous with colours begins a new journey. Aārthai takes a modern and artistic take on the quintessential spirit of Rajasthan. A sense of serenity prevails in the hues of this season. Ivories, purples and signature tans weave a story of quiet indulgence. Pristine ivory highlights the asymmetry in the prints and silhouettes. A sentiment of space and restraint makes way for luxe gold embossed ...
Read MoreStretched summer afternoons with a striking sun, vivacious and bright. Pristine ivory, celeste blues and tans accompanied by a searing cup of coffee, while working from home. This season, summer staples take on a new meaning. A wardrobe that truly prepares you to be comfortable for the season. Deft drapes and soft volumes, crafted in linen to become ideal transitional pieces, from lounge to the work desk. Our crop tops in ...
Read MoreIf you think the idea to build a conscious wardrobe is daunting, think again. Dressing sustainably can be an exciting adventure, one where a creative exploration of style takes on a more kind approach. The way forward is to embrace longevity and invest in versatile pieces. Browse through our picks of signature must-haves from Kenza and the ingenious ways of styling them. A tailored throw crafted in organza with singular floral ...
Read MoreThere is something about the spirit of holidays, about sitting by the fire and reminiscing of moments gone by. The year, that seemed just a day short of a century, was unprecedented in many ways. We were challenged and faced a new reality. And as the world caught itself in the eye of the storm, we learned to lean on each other. Co-existence became physically spaced out but infinitely more ...
Read MoreThe cold has started to sink in and a nip in the air can only be zhuzhed up with an eclectic wardrobe. With Zāhia, we bring you key versatile pieces for a modern wardrobe. Artistic overlayers, vibrant separates and luxe details for a new winter. Make a statement, effortlessly. “Transition” is the word of the season. From your morning matcha at a quaint cafe to the evening glass of wine, we ...
Read MoreWe found stillness, as the winter sun crooned a tune over fallen autumn leaves. A monochromatic retelling of a soulful evening, spent walking by the Mediterranean boulevards. Zāhia takes on a journey of elegant abstraction. We continue to be led by an artistic feeling, a quaint departure from reality. Through glimmering fountains and pavilions, we find ourselves drenched in a new kind of joy – that tastes just like an ...
Read MoreImbibing the understated spirit of the season, siblings Shereen and Trishala Sikka of Love & Other Bugs turn a new page of festive luxury with AMPM. Embodying the totems of modern beauty, the dynamic duo is a reflection of the quintessential AMPM style – effortless, confident and substantial. Depictive of transcending imaginary realms, the sisters seamlessly transition from intimate day gatherings to evening soirées in AMPM. Discover Zahia here or at an ...
Read MoreStretched Moroccan afternoons with musky purpling grapes, vivacious and giving. Wild burgundy, intense fuchsias and crimsons accompanied by currents of bordeaux – this festive season luxury takes the form of a hue. It is not often that a colour transports you. Almost immediately. To the hallways at Palais de la Zāhia, oh so gently. Through glimmering fountains and pavilions, you find yourself drenched in a new kind of joy – that ...
Read MoreThrough the netted roof, we saw stars in the Moroccan sky. The story of Kenza has been an adventure of style. It will take a surreal turn as we find ourselves in the middle of festivities – mystic luxe, if you may. However, this transition gets a rose-tinted update as we bring to you our favourite silhouettes in the striking crimson hue. We carry a book along, take pictures and write journals ...
Read MoreTan is such a versatile shade and still so unexplored. It can work as a neutral or can add colour to your look depending on how you style it. For our spring/summer collection, we decided to switch things up by introducing tan, which is essentially the classier version of brown. It’s cool, contemporary and the colour finds rendition into every element of our lives including our sun-tanned skin and those ...
Read MoreDenim is a perennial classic. It’s long-lasting and robust weave gives it an impeccable look and feel every time you wear it. First produced in the 17th century in the French city of Nîmes, denim gets its name from sergé de Nîmes, which roughly translates to “fabric from Nîmes”. The present-day indigo shade was derived from a plant called Indigofera Tinctoria, which was originally manufactured in India. Roughly three centuries ...
Read More