THE HUES OF SUMMER – AĀRTHAI

Spring is in the air and our rendezvous with colours begins a new journey. Aārthai takes a modern and artistic take on the quintessential spirit of Rajasthan. A sense of serenity prevails in the hues of this season. Ivories, purples and signature tans weave a story of quiet indulgence. Pristine ivory highlights the asymmetry in the prints and silhouettes. A sentiment of space and restraint makes way for luxe gold embossed ...

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art-i-culate | stories of art and inspiration

An extension of our creative director, Priyanka Modi’s vision, art-i-culate germinates from the hope to create a dialogue; one that never ends, one that is ever flowing. ” Art, in every form, has been the core of my inspiration. Usually, there is a moment you would remember that would signify the start of a significant relationship, but I don’t particularly remember when this one seeped into my life and became so intimate. In my ...

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The summer essentials : Lounge Linens | Curation from aārthai

Stretched summer afternoons with a striking sun, vivacious and bright. Pristine ivory, celeste blues and tans accompanied by a searing cup of coffee, while working from home. This season, summer staples take on a new meaning. A wardrobe that truly prepares you to be comfortable for the season.  Deft drapes and soft volumes, crafted in linen to become ideal transitional pieces, from lounge to the work desk. Our crop tops in ...

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AĀRTHAI – A SUMMER SOJOURN

For the first time, AMPM’s inspiration comes from the land of majestic palaces, rugged forts, golden sand and a scorching sun. We bring Rajasthan to life through the panoramic lens of Aārthai. A name coined by us, it is the culmination of two words – ‘art’ a recurring source of inspiration and ‘athai,’ a Marwari origin word meaning ‘here’. Aārthai simply means ‘art lies here’. Our offering takes cues from the vibrant artistic ...

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A JOURNEY THROUGH TIME – THE YEAR GONE BY

There is something about the spirit of holidays, about sitting by the fire and reminiscing of moments gone by. The year, that seemed just a day short of a century, was unprecedented in many ways. We were challenged and faced a new reality. And as the world caught itself in the eye of the storm, we learned to lean on each other. Co-existence became physically spaced out but infinitely more ...

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ZAHIA – THE MAKING OF

“Everything you can imagine is real.” ― Pablo Picasso And when the spirit of that imagination becomes one with the hand, art is born. Zāhia is an artistic endeavour, an attempt to capture the essence of a day spent in Morocco. It is inspired by Palais de la Zāhia, home to the ’60s fashion icon Talitha Getty. The Mediterranean architecture played muse as we pursued a fantasy of sorts. Zāhia transcends reality ...

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THE WHISPER OF A NEW WINTER

We found stillness, as the winter sun crooned a tune over fallen autumn leaves. A monochromatic retelling of a soulful evening, spent walking by the Mediterranean boulevards. Zāhia takes on a journey of elegant abstraction. We continue to be led by an artistic feeling, a quaint departure from reality. Through glimmering fountains and pavilions, we find ourselves drenched in a new kind of joy – that tastes just like an ...

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UNVEILING AMPM X LAOB

Imbibing the understated spirit of the season, siblings Shereen and Trishala Sikka of Love & Other Bugs turn a new page of festive luxury with AMPM.  Embodying the totems of modern beauty, the dynamic duo is a reflection of the quintessential AMPM style – effortless, confident and substantial. Depictive of transcending imaginary realms, the sisters seamlessly transition from intimate day gatherings to evening soirées in AMPM.  Discover Zahia here or at an ...

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A NEW DIWALI

“Most of my Diwalis during childhood, were celebrated at our home back in Kanpur. It being our main festival of the year, Diwali was celebrated with a lot of passion, vigour and excitement. For me, it was always about the smaller details, like going to buy the Laxmi and Ganesh idols or some form of silver and gold on Dhanteras, always after the pooja of the Diyas. It was about ...

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MEKNES – TURNING A FESTIVE PAGE

Stretched Moroccan afternoons with musky purpling grapes, vivacious and giving. Wild burgundy, intense fuchsias and crimsons accompanied by currents of bordeaux – this festive season luxury takes the form of a hue. It is not often that a colour transports you. Almost immediately. To the hallways at Palais de la Zāhia, oh so gently. Through glimmering fountains and pavilions, you find yourself drenched in a new kind of joy – that ...

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Zāhia, a Mediterranean Daydream

Destinations are just a thought away. And every vivid picture the mind paints, is just as real. This festive season, we take a leap of imagination. A dreamy retelling of a day in Morocco. Lean in and experience the other-worldly charm of Zāhia. Palais de la Zāhia remains a recurring source of inspiration this season. Home to the ’60s fashion icon Talitha Getty, a Dutch model and actor who spent her ...

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A MOROCCAN MEMOIR

Through the netted roof, we saw stars in the Moroccan sky. The story of Kenza has been an adventure of style. It will take a surreal turn as we find ourselves in the middle of festivities – mystic luxe, if you may. However, this transition gets a rose-tinted update as we bring to you our favourite silhouettes in the striking crimson hue. We carry a book along, take pictures and write journals ...

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