THE HUES OF SUMMER – AĀRTHAI

Spring is in the air and our rendezvous with colours begins a new journey. Aārthai takes a modern and artistic take on the quintessential spirit of Rajasthan. A sense of serenity prevails in the hues of this season. Ivories, purples and signature tans weave a story of quiet indulgence. Pristine ivory highlights the asymmetry in the prints and silhouettes. A sentiment of space and restraint makes way for luxe gold embossed ...

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art-i-culate | stories of art and inspiration

An extension of our creative director, Priyanka Modi’s vision, art-i-culate germinates from the hope to create a dialogue; one that never ends, one that is ever flowing. ” Art, in every form, has been the core of my inspiration. Usually, there is a moment you would remember that would signify the start of a significant relationship, but I don’t particularly remember when this one seeped into my life and became so intimate. In my ...

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The summer essentials : Lounge Linens | Curation from aārthai

Stretched summer afternoons with a striking sun, vivacious and bright. Pristine ivory, celeste blues and tans accompanied by a searing cup of coffee, while working from home. This season, summer staples take on a new meaning. A wardrobe that truly prepares you to be comfortable for the season.  Deft drapes and soft volumes, crafted in linen to become ideal transitional pieces, from lounge to the work desk. Our crop tops in ...

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AĀRTHAI – A SUMMER SOJOURN

For the first time, AMPM’s inspiration comes from the land of majestic palaces, rugged forts, golden sand and a scorching sun. We bring Rajasthan to life through the panoramic lens of Aārthai. A name coined by us, it is the culmination of two words – ‘art’ a recurring source of inspiration and ‘athai,’ a Marwari origin word meaning ‘here’. Aārthai simply means ‘art lies here’. Our offering takes cues from the vibrant artistic ...

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