“Over nearly two decades, I and AMPM through me, have sincerely tried to engage our audience in a conversation about ‘less is more’. In the years that I was growing up, Indians as a community lived by certain simple values. We were not consumerists by nature, at least not in the way we are expected to be today. Neither were we callous in our consumption, buying solely because we can or ...
Read More
Spring is in the air and our rendezvous with colours begins a new journey. Aārthai takes a modern and artistic take on the quintessential spirit of Rajasthan. A sense of serenity prevails in the hues of this season. Ivories, purples and signature tans weave a story of quiet indulgence. Pristine ivory highlights the asymmetry in the prints and silhouettes. A sentiment of space and restraint makes way for luxe gold embossed ...
Read More
An extension of our creative director, Priyanka Modi’s vision, art-i-culate germinates from the hope to create a dialogue; one that never ends, one that is ever flowing. ” Art, in every form, has been the core of my inspiration. Usually, there is a moment you would remember that would signify the start of a significant relationship, but I don’t particularly remember when this one seeped into my life and became so intimate. In my ...
Read More
Stretched summer afternoons with a striking sun, vivacious and bright. Pristine ivory, celeste blues and tans accompanied by a searing cup of coffee, while working from home. This season, summer staples take on a new meaning. A wardrobe that truly prepares you to be comfortable for the season. Deft drapes and soft volumes, crafted in linen to become ideal transitional pieces, from lounge to the work desk. Our crop tops in ...
Read More
For the first time, AMPM’s inspiration comes from the land of majestic palaces, rugged forts, golden sand and a scorching sun. We bring Rajasthan to life through the panoramic lens of Aārthai. A name coined by us, it is the culmination of two words – ‘art’ a recurring source of inspiration and ‘athai,’ a Marwari origin word meaning ‘here’. Aārthai simply means ‘art lies here’. Our offering takes cues from the vibrant artistic ...
Read More
“To make a conscious choice is the most meaningful contribution one can make towards the future of fashion but more importantly, towards the livelihood of the young weavers. Be it production practices, consumption patterns or encouraging our consumers, every small change in the right direction is a great shift towards a conscious and responsible future.” At AMPM, we believe in empowering the people at the grassroot level. Textile communities form the ...
Read More
If you think the idea to build a conscious wardrobe is daunting, think again. Dressing sustainably can be an exciting adventure, one where a creative exploration of style takes on a more kind approach. The way forward is to embrace longevity and invest in versatile pieces. Browse through our picks of signature must-haves from Kenza and the ingenious ways of styling them. A tailored throw crafted in organza with singular floral ...
Read More
There is something about the spirit of holidays, about sitting by the fire and reminiscing of moments gone by. The year, that seemed just a day short of a century, was unprecedented in many ways. We were challenged and faced a new reality. And as the world caught itself in the eye of the storm, we learned to lean on each other. Co-existence became physically spaced out but infinitely more ...
Read More
“Everything you can imagine is real.” ― Pablo Picasso And when the spirit of that imagination becomes one with the hand, art is born. Zāhia is an artistic endeavour, an attempt to capture the essence of a day spent in Morocco. It is inspired by Palais de la Zāhia, home to the ’60s fashion icon Talitha Getty. The Mediterranean architecture played muse as we pursued a fantasy of sorts. Zāhia transcends reality ...
Read More
The cold has started to sink in and a nip in the air can only be zhuzhed up with an eclectic wardrobe. With Zāhia, we bring you key versatile pieces for a modern wardrobe. Artistic overlayers, vibrant separates and luxe details for a new winter. Make a statement, effortlessly. “Transition” is the word of the season. From your morning matcha at a quaint cafe to the evening glass of wine, we ...
Read More
We found stillness, as the winter sun crooned a tune over fallen autumn leaves. A monochromatic retelling of a soulful evening, spent walking by the Mediterranean boulevards. Zāhia takes on a journey of elegant abstraction. We continue to be led by an artistic feeling, a quaint departure from reality. Through glimmering fountains and pavilions, we find ourselves drenched in a new kind of joy – that tastes just like an ...
Read More
Imbibing the understated spirit of the season, siblings Shereen and Trishala Sikka of Love & Other Bugs turn a new page of festive luxury with AMPM. Embodying the totems of modern beauty, the dynamic duo is a reflection of the quintessential AMPM style – effortless, confident and substantial. Depictive of transcending imaginary realms, the sisters seamlessly transition from intimate day gatherings to evening soirées in AMPM. Discover Zahia here or at an ...
Read More