art-i-culate | stories of art and inspiration

An extension of our creative director, Priyanka Modi’s vision, art-i-culate germinates from the hope to create a dialogue; one that never ends, one that is ever flowing. ” Art, in every form, has been the core of my inspiration. Usually, there is a moment you would remember that would signify the start of a significant relationship, but I don’t particularly remember when this one seeped into my life and became so intimate. In my ...

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AĀRTHAI – A SUMMER SOJOURN

For the first time, AMPM’s inspiration comes from the land of majestic palaces, rugged forts, golden sand and a scorching sun. We bring Rajasthan to life through the panoramic lens of Aārthai. A name coined by us, it is the culmination of two words – ‘art’ a recurring source of inspiration and ‘athai,’ a Marwari origin word meaning ‘here’. Aārthai simply means ‘art lies here’. Our offering takes cues from the vibrant artistic ...

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A JOURNEY THROUGH TIME – THE YEAR GONE BY

There is something about the spirit of holidays, about sitting by the fire and reminiscing of moments gone by. The year, that seemed just a day short of a century, was unprecedented in many ways. We were challenged and faced a new reality. And as the world caught itself in the eye of the storm, we learned to lean on each other. Co-existence became physically spaced out but infinitely more ...

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ZAHIA – THE MAKING OF

“Everything you can imagine is real.” ― Pablo Picasso And when the spirit of that imagination becomes one with the hand, art is born. Zāhia is an artistic endeavour, an attempt to capture the essence of a day spent in Morocco. It is inspired by Palais de la Zāhia, home to the ’60s fashion icon Talitha Getty. The Mediterranean architecture played muse as we pursued a fantasy of sorts. Zāhia transcends reality ...

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A NEW DIWALI

“Most of my Diwalis during childhood, were celebrated at our home back in Kanpur. It being our main festival of the year, Diwali was celebrated with a lot of passion, vigour and excitement. For me, it was always about the smaller details, like going to buy the Laxmi and Ganesh idols or some form of silver and gold on Dhanteras, always after the pooja of the Diyas. It was about ...

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Zāhia, a Mediterranean Daydream

Destinations are just a thought away. And every vivid picture the mind paints, is just as real. This festive season, we take a leap of imagination. A dreamy retelling of a day in Morocco. Lean in and experience the other-worldly charm of Zāhia. Palais de la Zāhia remains a recurring source of inspiration this season. Home to the ’60s fashion icon Talitha Getty, a Dutch model and actor who spent her ...

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From Morocco, With Love

This season, we bring to you the eclectic spirit of Moroccan art and design. Titled Kenza, which roughly translates to ‘hidden treasure’ in Arabic, the collection is a modern reinterpretation of a hidden cultural gem that lies in the heart of Marrakech – Palais de la Zahia. La Zahia was home to the ’60s fashion icon Talitha Getty, a Dutch model and actor, who spent her days in Marrakech with her ...

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AMPM Recommends: An African Safari

When Priyanka Modi visited Africa for the first time she was all of 9 years old. It was an experience-of-a-lifetime, where she chased a breathtaking sunrise on an early morning hot-air balloon ride, had brunch next to a pride of lions and witnessed elephants and giraffes wandering up to her viewing decks. The African culture drew her in – she was enraptured by their sustainable livelihoods and vibrant arts. It was this same ...

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