Fabric of Choice: Soft Denims

Denim is a perennial classic. It’s long-lasting and robust weave gives it an impeccable look and feel every time you wear it. First produced in the 17th century in the French city of Nîmes, denim gets its name from sergé de Nîmes, which roughly translates to “fabric from Nîmes”. The present-day indigo shade was derived from a plant called Indigofera Tinctoria, which was originally manufactured in India. Roughly three centuries ...

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The Summer Update: Breezy Cover-ups

There is an art to layering and it is certainly not new to the world of fashion. Layering your outfits always adds an edge to your look and shows that you have put in that extra effort while dressing up. It allows you to be creative and a little eclectic, just with the addition of another piece. But layering can get tricky especially in summer as the temperature shoots up. It ...

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AMPM Colour Story: Warm Tan

Tan is such a versatile shade and still so unexplored. It can work as a neutral or can add colour to your look depending on how you style it. For our spring/summer collection, we decided to switch things up by introducing tan, which is essentially the classier version of brown. It’s cool, contemporary and the colour finds rendition into every element of our lives including our sun-tanned skin and those ...

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Contemporary ethnics to include in your winter wardrobe

Winter season is here and we all know how difficult it becomes to style our ethnics with those coats and jackets. You don’t need to lock up your ethnic wardrobe completely this winter season because AMPM has got a solution to your every style related problem! We have a special range of contemporary ethnics that you can now flaunt with utter ease even in winters, style them right with cardigans, ...

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Prints to sway in, this wedding season

Wedding season is here and is everyone around you wearing too much sequins and embroideries? Don’t be a part of the flock and make a statement in prints. Ensembles with beautiful prints that you can sway in this season of weddings with just minimal embroidery will make you look classy and elegant. Don’t go too over the board, this season let ‘less is more’ be your mantra!   Toosh is a colour ...

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Indo-Western picks for this wedding season

It is 2019 and are you still wearing the same old ethnics? Like always AMPM is here to make sure that you don’t wear your boring ethnics, we’re here to give your ethnics a fresh contemporary flavour! Introspective tweaks here and there, contemporary silhouttes with traditional Indian embroidery along with just the right flares and drapes to make you a perfect Indo-western outfit this wedding season. Layering is always only going to ...

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Envelope a luxe hue this wedding season

Winter season is not just everyone’s favourite for it’s chilly weather and splendid views, it is also the season that brings along wedding season! Getting ready for an Indian wedding includes a lot of thought to the outfit, but most importantly deciding what palettes to adorn for the look and feel of matching the weather as well as the whole vibe of Indian weddings!   Swathe yourseld in sheer elegance by wearing an ...

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9 Beautiful Handpicked Styles for the Bride Crew this Wedding Season

November brings along a breeze of weddings with it and, Indian weddings are no ordinary weddings. A week long elaborate affair with every gathering that feels no less than a red carpet event! But this also demands shopping for several thoughtful outfits that are just sublime and don’t make you look too over the top or underdressed. A list of tastefully selected ensembles that are handpicked for every occasion and ...

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Our step towards sustainable fashion

  The legacy of India- spinning wheel made sustainable fabric is not just a comfortable fabric but a trans-seasonal fabric that keeps one cool in summers and warm in winters. It is the perfect example of sustainable fashion for its luxurious feel of being hand-woven at affordable prices. With the advancement and new trends in fashion, it has also come a long way from where it started. It is no more tedious ...

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Get a Versatile Diwali Look by Styling it Right with AMPM

Playing dress up was our favourite game in childhood but as we grow up we can only find reasons and opportunities to dress up. Diwali is that sublime festival that calls for buying gorgeous ethnics and spot a look everyday from Diwali Parties to Diwali Puja! AMPM has smoothened all your styling muddles with an elaborate idea on how to accessorise your outfits right to look mellifluous this Diwali! Wear a ...

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