AMPM Recommends: An African Safari

When Priyanka Modi visited Africa for the first time she was all of 9 years old. It was an experience-of-a-lifetime, where she chased a breathtaking sunrise on an early morning hot-air balloon ride, had brunch next to a pride of lions and witnessed elephants and giraffes wandering up to her viewing decks. The African culture drew her in – she was enraptured by their sustainable livelihoods and vibrant arts. It was this same ...

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AMPM Colour Story: Warm Tan

Tan is such a versatile shade and still so unexplored. It can work as a neutral or can add colour to your look depending on how you style it. For our spring/summer collection, we decided to switch things up by introducing tan, which is essentially the classier version of brown. It’s cool, contemporary and the colour finds rendition into every element of our lives including our sun-tanned skin and those ...

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Fabric of Choice: Soft Denims

Denim is a perennial classic. It’s long-lasting and robust weave gives it an impeccable look and feel every time you wear it. First produced in the 17th century in the French city of Nîmes, denim gets its name from sergé de Nîmes, which roughly translates to “fabric from Nîmes”. The present-day indigo shade was derived from a plant called Indigofera Tinctoria, which was originally manufactured in India. Roughly three centuries ...

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