AMPM Colour Story: Warm Tan

Tan is such a versatile shade and still so unexplored. It can work as a neutral or can add colour to your look depending on how you style it. For our spring/summer collection, we decided to switch things up by introducing tan, which is essentially the classier version of brown. It’s cool, contemporary and the colour finds rendition into every element of our lives including our sun-tanned skin and those ...

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Fabric of Choice: Soft Denims

Denim is a perennial classic. It’s long-lasting and robust weave gives it an impeccable look and feel every time you wear it. First produced in the 17th century in the French city of Nîmes, denim gets its name from sergé de Nîmes, which roughly translates to “fabric from Nîmes”. The present-day indigo shade was derived from a plant called Indigofera Tinctoria, which was originally manufactured in India. Roughly three centuries ...

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#WomenInAMPM to inspire your style

The women who added their unique sartorial flavour to our outfits and made them look even more desirable. Here’s our monthly edit of the best dressed #WomenInAMPM Malvika Rallan Malvika Rallan of @thedailyaaloo keeps it stylish in this shirt with visually-pleasing prints that go perfectly with the illustrious backdrop. Karishma Sakhrani @karishmasakhrani shows us just the right way to swap those skinny jeans with these high-waist denim dhoti pants this summer. Rubby Singh @rubbysingh trusts this cool  linen top  ...

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Celebrity Style Guide | Alia Bhatt in AMPM

“Effortless” is the word of the season. From your morning matcha at a quaint cafe to the evening glass of wine, we take you through some of Alia Bhatt’s favourite AMPM looks. Whether stepping out for casual visits to work or staying in and navigating virtually, the AMPM woman prefers trading traditional formal codes to more relaxed effortless silhouettes. Our summer favourites range from royal purples to serene ivory, whispering comfort ...

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